Event
Tue, Mar 24
International Trade Fair for Retail Promotions and Imports (IAW) 2026
International Trade Fair for Retail Promotions and Imports (IAW) will once again welcome visitors and exhibitors from all over the world to the Cologne Exhibition Centre (Koelnmesse). For over 20 years the IAW fair has been the established industry meeting place for all sectors of global retailing, regularly attracting around 6,000 trade visitors and 300 exhibitors from more than 80 countries. On 30,000 m² of exhibition space, the 39th IAW trade show will once again showcase the entire product spectrum of the retail world, right on time for the Christmas business. Prestigious exhibitors will present their goods from all areas of retailing – ranging from promotional and on-trend articles via DIY, gardening, household goods and toys to drugstore products and food.
Where and When
Date & Time
Tue, Mar 24, 2026 9:00 AM - Thu, Mar 26, 2026 6:00 PM
About this event
International Trade Fair for Retail Promotions and Imports (IAW) 2026
The efficiently organised exhibition space will enable trade purchasers to find new product ranges and suppliers quickly and easily. In times of uncertainty in trade and global politics, the IAW accordingly represents a reliable hub for attractive deals and lasting business relationships. Event Name: IAW – International Trade Fair for Retail Promotions and Imports Location: Koelnmesse (Cologne Exhibition Centre), Cologne, Germany 2026 Date: 24-26 March 2026 (Tuesday to Thursday) Type of Fair: Trade show exclusively for trade visitors (wholesalers, retailers, importers, discounters etc.), focused on promotional goods, seasonal items, trend articles, impulse items, etc. Key Features Happens twice a year: Spring (March) & Autumn (September) editions. Product categories are broad: food & drink, cosmetics, textiles, household goods, electronics, garden, DIY, gifts, private labels etc. Attendance 300 international exhibitors, visitors from 80+ countries, ~30,000 m² exhibition space.